Friday, 4 March 2011

Kylie Minogue and the battle of the singles

In all honesty, there isn't anybody on this earth that doesn't love Kylie Minogue (even just a little bit).  She is a legend, and of course a mahoosive gay icon.  From the early days of Stock, Aitken and Waterman, this tiny pop princess has captured the hearts of many.  Whilst other popsters have fallen by making bad life choices, rampant tabloid criticism and terrible haircuts (Kelis - what were you thinking?, honey) - Kylie has been relatively consistant.  She has created some of the finest pop songs that have ever existed.  She always looks gorgeous.  She's untainted.

Apparently, Kylie recently told a magazine that she is unhappy with the performance of the singles from her joyous current album, Aphrodite.  It's understandable that some artists are struggling because the music industry is desperately trying to keep up with technology, the internet and modern marketing techniques.  According to reports, Kylie has recognised that artists such as Britney and Lady Gaga are playing the game by releasing songs with very little pre-release promotion - sometimes hitting the stores at the same time as the radio.  It's a modern concept and it appears to work as both Britney and Gaga have reaped the rewards of high sales by using this method. 

Though nothing beats a heart-stopping live performance, such as what Adele gave at the recent Brit Awards ceremony.  That performance (and many others since) have blasted the singer to the top of the charts all over the world.  It's nice to see that raw talent is still the basis of success - but it's not always that simple.

Social networking, portable devices (ipads/phones, android phones etc..), online television, YouTube - are still growing and changing.  You can capture your audience in so many ways - perhaps too many ways as this comes with lots of competition - and even established artists can sometimes struggle a little bit to keep on top.

The news that Kylie will not release any more singles from 'Aphrodite' is not a suprise. Though she shouldn't be too disheartened by the lack of success of those recent singles.  Kylie's new tour is enormous - and that's where the real money is.

When it comes to the next album, a new strategy is needed.

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